Audience Research

Importance of audience research:

• efficient audience research provides us with vita information as to how to attract and captivate our target audience.
• This specifies what should be included in the film, in regards to what audience expect in that certain genre.

(ABOUT A BOY,CHRIS WEITZ AND PAUL WEITZ 2002 and THE KID, NICK MORAN 2010)

Two British Social Drama films, both, in my opinion, targeting two very different types of audience.

About a Boy is far carries a more comical element, whereas The Kid is a gritty drama dealing with the effects of child abuse.

                         Audience Profile:

FEMALE:

• I am 28 years old.
• I am of white-British ethnicity.
• I work as a full time shop assistant/sales advisor but I also write online film reviews for a website in my own time.
• My social class background is working class and I earn an average wage.
• I enjoy watching 'easy-viewing' horror and comedy. But I also enjoy drama, especially something homegrown here in Britain. I enjoyed 'This Is England' and it's spin off television series, 'This Is England '86'.
• My other hobbies and interests include; spending time with friends at clubs, sitting in at home with a good film, and going to the cinema to see new releases.
• I do have a preferred music genre too; mainly Indie/Rock and most film soundtracks.
• For me, it's important that the music in a film is recognisable. I also think that, if it's British, the music should try and stay true to it's country of origin. 
• It's great when I can discover, not only new acting talent, but new British musical talent too.
• I think that when a film has been successful, it should have me thinking about it for a duration of time afterwards. 
• Especially in Social Drama, I think it's important to try and see new acting talent from young, natural aspiring performers, as it becomes more personal if they haven't just been plucked straight from an acting school. I like to be able to relate to characters.  

(Those underlined red show what will be relevant to aim for, what my target audience member is looking for from the film.)